Color Touch Pure Naturals Icy Ash Blonde 9/16 is an intense shade that gives startling shine with a natural color result. This professional hair coloring and hair care set can be easily applied at home, with results in just 20 minutes. Use Color Touch to touch up at the roots and tone out gray hair with up to 50% coverage, 63% more shine and up to 57% more multifaceted color compared to untreated hair. This gentle formula is free from ammonia and silicones and is enriched with the exclusive Light²Color Complex that creates an intense vibrancy and shine that lasts up to 28 washes. Pure Naturals is our range for natural color results with shades from light blonde to black. Wella Professionals is the leading salon color brand* in the world - trusted by professionals, loved by your hair. Achieve salon results at home with Color Touch Demi-Permanent Hair Color in Icy Ash Blonde. Finish with Wella Professionals Color Brilliance Shampoo and Color Brilliance Conditioner for best results. *Based on Wella Master Brand USD sales in the 2022 Salon Hair Care Study for the hair color product category published by Kline.