Many women find that they lose more hair during specific periods of their lives. Genesis is Kérastase's first range to treat both types of hair loss: hair loss from the root and hair loss due to shedding of the hair fiber. Genesis is a series for all women, with all types of lifestyles and all degrees of hair loss. The range contains the powerful ingredients aminexil, edelweiss stem cells and ginger root.

Genesis Bain Hydra-Fortifiant, strengthening shampoo that counteracts hair loss in weakened hair prone to hair loss due to broken strands. Strengthens the hair fiber and gently brightens the hair surface to reduce the risk of hair loss due to broken hair. The incredibly gentle formula for fine to normal hair is developed to remove sebum and pollution particles from the hair shaft and scalp. The mild cleansing product from Kérastase soothes and moisturizes the hair from root to tip and gives the hair a light feel. Enriched with a combination of edelweiss stem cells and ginger root, the formula strengthens the hair to make it more resilient and reduce the risk of hair loss due to broken hair. The hair is prepared for treatment and has become stronger with a fuller look.

BENEFITS OF GENESIS BAIN HYDRA FORTIFIANT:
- Reduces hair loss due to broken hairs*
- Hair becomes more resilient*
- Immediate moisturizing and softening effect**
- Gives the hair texture and fullness when combined with Fondant Renforcateur***

- Gently removes sebum and impurities from hair and scalp

- Counteracts greasy hair

WHO IS IT FOR?
For fine, weakened hair that tends to break off