Many women find that they lose more hair during specific periods of their lives. Genesis is Kérastase's first range to treat both types of hair loss: hair loss from the root and hair loss due to shedding of the hair fiber. Genesis is a series for all women, with all types of lifestyles and all degrees of hair loss. The range contains the powerful ingredients aminexil, edelweiss stem cells and ginger root.

Genesis Bain Nutri-Fortifiant, strengthening shampoo that counteracts hair loss in dry, weakened hair prone to hair loss due to broken strands. Strengthens the hair fiber and gently brightens the hair surface to reduce the risk of hair loss due to broken strands. The rich formula provides a lovely foam that removes dirt and excess grease and at the same time adds intensive nourishment to dry hair. The mild cleansing product soothes and moisturizes the hair from root to tip and gives the hair a light feel. Enriched with a combination of edelweiss, cells and ginger root, the formula strengthens the hair shaft to make it more resilient, reducing the risk of hair loss due to breakage. The hair is prepared for treatment and has been nourished and strengthened with a fuller look.

BENEFITS OF GENESIS BAIN NUTRI-FORTIFIANT:
- Less damaged hair*
- Hair becomes more resilient*
- Stronger hair*
- Softer hair*
- Less hair loss due to damaged hair*
- The hair has received more hydration/nourishment**
- Softer hair*
- Gives hair texture and fullness when combined with Masque Reconstituant***

WHO IS IT FOR?
For dry, weakened hair that tends to break off