Imperfect – but still the most durable shampoo Davines has produced. The journey towards sustainability never ends. This is Davines' flagship product and a step forward on the path of sustainability. The search for the perfect balance between Beauty and Goodness, which Davines calls "Sustainable Beauty" is a conceptual cornerstone of the company's identity - it is always a source for inspiration and a carrot for innovation and continuous improvement. The brand's values ​​have now been realized through this new product: a single shampoo. Davines wanted to develop themselves by creating a product that sets a new sustainability standard in the hair care industry. They challenged their own expertise in both science and working methods. They have explored new ingredients, learned more about packaging, the impact of the products and also decided to increase their transparency in communication. Davine's research team has researched for over four years and they have developed 262 different formulas - it has been a big exercise in improving sustainability – everything from packaging to selected raw materials, transport and that information has been obtained from the Sustainable Life Cycle Assessment (SLCA) to assess how the impact of the product will be throughout its life cycle. a single shampoo is a mild shampoo for daily use suitable for all hair types. It provides moisture and elasticity.Ingredients• Contains a unique surfactant extracted from olive oil from the Olive Quercetano Slow Food Presidum (to promote biological sustainability)• Contains surfactants from sustainable palm oil (certified by the non-profit organization RSPO). They ensure that the oil is produced with respect for environmental and social criteria, which minimizes environmental and socio-economic impact.• Quinoa: an emollient ingredient that gives shine and makes hair soft.• 100% natural fragrance (from natural essential oils. Fragrance notes from lavender and rosemary.)• 100% natural preservatives• 100% traceable ingredients (to country of origin)• Without added dyes, silicones or animal ingredients. Natural and biodegradable• 95% natural formula. In order to maximize the durability of the product and to demonstrate our commitment to transparency towards the end customer, our definition of "natural formula" is that no synthetic ingredient may occur. These criteria differ and are more restrictive than the industry standard.• 98.2% biodegradable.Packaging• 100% recyclable bottle made of plastic from renewable sources (sugar cane).• Reduced plastic in the bottle (- 48% less than similar bottles on the market).• The packaging is designed to reduce the impact of transport (you get room with 17% more product per pallet compared to Davine's regular bottles).• The packaging is designed so that you can use as much product as possible and therefore reduce waste.• Bottle, label and cap are made of material so that you don't have to separate when recycling. Sustainability• CO2 emissions generated throughout the product's entire life cycle have been compensated to 100%.• Produced and packaged in Davines Village with 100% recycled energy and CO2 compensated .