Specifique Potentialiste is Kérastase's first VERSATILE DEFENSE SERUM FOR AN UNBALANCED SCALP. Specifique Potentialiste improves scalp balance by preserving the scalp barrier and fighting scalp imbalances. The scalp microbiome is a beneficial ecosystem of living bacteria found naturally on the skin and scalp. More consumers are concerned about having a balanced scalp. A balanced scalp is the basis of beautiful hair, therefore salons need products for scalp care. Since scalp care is a popular topic on social media, there is great opportunity for salons to capitalize on these trends and offer the right treatment and products for a balanced scalp. How it works? BIFIDUS PRE-BIOTIC extract protects and strengthens the microbiome against daily external stressors. VITAMIN C DERIVATIVE is an antioxidant that neutralizes the effect of daily aggressors that cause an unbalanced scalp. Serum Potentialiste offers customers: - Fights imbalances in the scalp* - Preserves the protective scalp barrier against external aggressors** - Soothes the scalp *** - Leaves the scalp fresh, more balanced and stronger* - The roots are lifted - Revitalizes the scalp*. It can be applied on the day of hair coloring to soothe sensitivity with a cooling sensation*, after hair has been rinsed, washed and towel dried. *Consumer test ** Instrumental test *** Clinical study. Who is it for? Potentialiste is a versatile serum that can be used by everyone for all hair types to preserve the scalp barrier and fight imbalances in the scalp for a longer period of time. It can be used together with all other Kérastase routines.